remonte has brought international female celebrity power on board for its new advertising campaign; Hollywood actress, Elizabeth Hurley, will be the face of the international “GREAT WOMEN WEAR GREAT SHOES” campaign, which launches in Autumn/Winter 2024/25 and will be played out in over 10 countries for two seasons.
With Liz Hurley, remonte was able to win over one of the most famous British actresses and fashion icons in the world today. Her global popularity, as well as her pronounced fashion awareness, merge directly with coordinated branding to create a wide-reaching campaign that is intended to inspire retailers and consumers alike.
The concept: strong, fashion-conscious women – embodied by Liz Hurley in the campaign – wear high-quality fashionable shoes that make their style special: “GREAT WOMEN WEAR GREAT SHOES”.
Ms Hurley’s persona as the face of the campaign adds a nuance of fashion and exclusivity that creates desirability.
Eight remonte articles with an exclusive look were selected for the campaign, which the actress presents in a film-like manner in the advertising motifs.
The campaign will be played out in a variety of channels relevant to the target group: large-scale advertisements in print editions of high-circulation magazines, advertising measures on online platforms such as social media and TV commercials, are intended to maximise the reach of the campaign. In addition, advertising materials at the point of sale and digital advertising layouts, provided by remonte, will also ensure maximum presence in stores.
The company’s aim with the new campaign is to drive the position the brand worldwide and increase its visibility in general, create more awareness among existing customers and open up the brand to new target groups.
