The Royal National Lifeboat Institution (RNLI) has received a birthday gift from XTRATUF, which will give a pair of bespoke sliders to every lifeguard this Summer, as part of the charity’s 200th anniversary celebrations and as a thank you for their ongoing dedication to keeping beach visitors safe.
The RNLI marks turning 200 this year with the charity’s lifeguards playing a vital role in its lifesaving history since patrols began back in 2001. XTRATUF will recognise this with the gift of its Après Fish slider, designed exclusively for the lifeguards in the RNLI’s distinct yellow and red colour palette. The Après Fish slider is a one-piece, lightweight slider made completely of BIO LITE, a low-compression, high-performance EVA foam that delivers superior impact absorption and support.
In addition, XTRATUF will be donating £1 per pair of its lifestyle range of products sold to the RNLI as well as sharing vital water safety messages with its customers, advising them to visit a lifeguarded beach if they’re heading to the coast, and providing information on what to do if they are in difficulty in or around the water.
“We are grateful for the kind gift from XTRATUF and their support spreading our vital water safety messages,” the RNLI said. “A huge part of our work is preventative, aiming to reach as many people as possible with our advice, XTRATUF will enable us to connect with a key audience for us.”
XTRATUF was founded in the USA almost 75 years ago, designed for Alaskan fishermen navigating treacherous seas. Over time, the brand has extended beyond fishing boots, with a lifestyle range including its best-selling 100 per cent waterproof ankle boot, affectionately known as the ‘ADB’.
XTRATUF boots are worn and trusted by generations of ocean lovers, from fishermen to explorers, wild swimmers, kayakers, and surfers.
“XTRATUF is built for those who love the water, and we feel it is our responsibility to ensure that the ocean can be enjoyed safely,” added Milly Pestell, XTRATUF’s UK Marketing Manager. “By partnering with the RNLI we are honoured to be supporting those who keep our beaches, oceans and our XTRATUF community safe.”
