DB Wider Fit Shoes has launched a brand new campaign with Sara Davies MBE; ‘Joyful Strides for Wider Feet’ is aimed at highlighting awareness and the importance of foot health and style.
DB Shoes said the campaign is poised to reshape how we approach our footwear choices. From understanding the true size of our feet and not relying solely on the limited high street options, but realising the impact the right fit for our feet can have on our lives.
Studies reveal that 72 per cent of people are wearing shoes that don’t fit correctly, underscoring the urgent need for change in the industry.
Backed by the influential entrepreneur and philanthropist, Sara Davies MBE, she lends her voice to the campaign, sharing personal insights into the significance of comfortable and well-fitted shoes. From navigating the demands of entrepreneurship to cherishing moments with loved ones, Sara embodies the spirit of the ‘Joyful Strides for Wider Feet’ movement.
“I am thrilled to be part of this campaign that promotes both comfort and style,” said Ms Davies. “Foot health is fundamental to overall well-being, and everyone deserves to feel confident and supported in their footwear choices.
“As someone who’s constantly on the go, I know first-hand the importance of well-fitted shoes. That’s why I’m proud to be part of this campaign – because everyone deserves to walk with comfort and confidence.”
The campaign goes beyond advocacy, featuring heartfelt testimonials from satisfied customers across the UK who have experienced the life-changing benefits of proper footwear from DB Wider Fit Shoes. With a comprehensive fitting guide available online, individuals can confidently select the perfect shoes and step into a world of comfort and style.
“Joyful Strides for Wider Feet isn’t just about shoes; it’s about empowerment and self-expression and encouraging individuals to embrace their unique foot size,” said Managing Director of DB Wider Fit Shoes, Charles Denton.
“For too long, the footwear industry has neglected the needs of individuals with wider feet. We are not just launching a campaign, we are starting a movement – one that celebrates diversity, promotes foot health, and empowers individuals to embrace their unique selves.”
Through comprehensive fitting guides and customer testimonials, the footwear brand said it is equipping individuals with the knowledge and tools they need to make informed footwear choices.
