Germany-based shoe manufacturer Caprice has taken over the Peter Kaiser brand – one of Europe’s oldest women’s shoe brands.
The Wortmann Schuh-Holding KG subsidiary will continue the unique history of Peter Kaiser – which dates back to 1838 – and retain the brand core, which it says is based on an excellent fit and high-quality materials – but it intends to update the collections and to price them more attractively.
“With a clear focus on collection development, technical innovations and high-quality manufacturing, Caprice will rely on competitive and future-oriented footwear retailers as the distribution partners for both brands,” the brand said.
Jürgen Cölsch, Managing Director of Caprice, said: “In the upper mid-range segment, we already offer excellent value for money with Caprice. With the Peter Kaiser brand, which is registered in over seventy countries worldwide, we will now also be able to offer this in the upper segment.
“The lower and the luxury genre are dominated by vertically integrated suppliers. The business that offers the highest potential for those of our retail partners that are not integrated into the vertical network lies between these, which is precisely where Caprice and Peter Kaiser will be positioned.”
The takeover of the Peter Kaiser brand by Caprice not only promises a stronger positioning in the market for the company but also an extended product portfolio that unites the values of both brands.
Jens Beining, CEO of Wortmann Schuh-Holding KG, added: “The integration of the Peter Kaiser brand into our subsidiary Caprice’s proven processes unlocks new growth and innovation opportunities. Peter Kaiser’s unique identity will be retained, though, whilst Caprice’s core skills will be utilised to extend the collections and to offer the customers a wider range from the spring/summer season 2025 onwards.”
Peter Kaiser Operations GmbH Manager, Stefan Frank, said: “I am pleased to be able to hand over the brand to Caprice, and therefore also to the birthplace of Peter Kaiser, where it will have a successful future. With its production and development expertise, Caprice is the ideal umbrella for Peter Kaiser, as it will showcase its products and high standards with regard to quality, fit and material at prices that represent excellent value for money.”
