Expo Riva Schuh & Gardabags presents its 100th edition to the Ministry of Enterprise and Made in Italy
How could Expo Riva Schuh & Gardabags, such a long-lasting and successful event, possibly have come to be in Riva del Garda, a small Italian town in Trentino? An event capable of attracting people from all over the world, of generating such an impressive turnover and becoming a touchstone for international trade in the footwear and accessories markets.
Over its first 100 editions, the fair has hosted roughly 70,000 footwear collections. An underestimation, as this assumes that at every edition each exhibitor presented only one collection, which is known not to be the case! The show has welcomed some 500,000 visitors and, in the last 10 years, has convinced industry operators from at least 100 different countries to come to Riva del Garda, at each edition.
Today, about 80 per cent of visitors come from Europe and around 20 per cent from non-European countries (a very high number compared to other events).
The question as to how these numbers were possible was answered by the top management of Riva del Garda Fierecongressi, the organiser of Expo Riva Schuh & Gardabags, after the institutional speeches by Maurizio Montemagno, General Director for Industrial Policy, Innovation and SMEs of the Ministry of Enterprise and Made in Italy (MIMIT) and Milena Del Grosso, Consumer Goods Office Manager ITA – Italian Trade Agency.
Said Chairman, Roberto Pellegrini: “In 100 editions, Expo Riva Schuh & Gardabags has proven to be essential in preserving the competitiveness of Italian and European distribution channels. While Italy is no longer a hub for mass production, we now have the opportunity to be – and remain – a leading hub for worldwide distribution: Riva del Garda is a place for international trade.”
Mr Pellegrini then revealed the secret of the event’s success: “It has always been an event capable of interpreting changes in the market, and accommodating them.”
Reflecting on the significant milestones of the fair over the last 50 years reveals a remarkable journey: bolstering the territorial value, fostering successful collaborations between public and private sectors, expanding into global markets and production, restructuring managerial frameworks, and nurturing strong affiliations with production and distribution networks.
Mr Pellegrini was echoed by Director, Alessandra Albarelli: “It is our internationality, superior to all other industry events, that makes us such an important crossroads for trade: on a global level, two out of every three pairs of shoes are bought in a country other than the one where they were made.”
Top: Expo Riva Schuh in 1975. Bottom: In 1980
An event of this magnitude must strive to be sustainable in every respect, for the environment, people and the territory, as Albarelli pointed out: “Waste recycling, sustainable mobility and greener stands are just some of the initiatives implemented in favour of the environment. Worthy of mention is our collaboration with the Sole4Souls Charity Program and the initiatives of the National Consortium of Saints Crispin and Crispinian.”
GianPaola Pedretti, Exhibition Manager, outlined how the brands and visitors who attend each January and June edition of the fair would celebrate the 100th edition throughout 2024: “Our now customary Innovation Village Retail will be enhanced by a presentation of the key consumer trends in the new Highlights area. To mark the occasion, a special Celebration Night will be held, during which our most loyal stakeholders will be awarded, and a short film, photo exhibition and monograph will also be presented.”
Not wanting to miss the presentation of the 100 editions, exhibitors and buyers gave their views on the fair: “A must-attend event for its international appeal, the opportunity to discuss important industry topics and preview trends for the coming seasons. It’s also a great location in which to catch up with partners and customers after the fair for a drink or a bite to eat.”
The next edition of Expo Riva Schuh & Gardabags, the 100th edition, takes places on 13 – 16 January 2024 in Riva del Garda, Italy.
