In celebration of Men’s Health Week, DB Wider Fit Shoes has introduced the next phase of its campaign “Joyful Strides for Wider Feet”, to promote the real stories of the brand’s loyal customers.
The initiative aims to promote foot health and comfort, emphasising the critical importance of properly fitting footwear. The campaign highlights Matt Barnes’ inspiring journey, a 39-year-old from St Albans who has faced significant challenges with diabetes and poor foot health.
Mr Barnes’ story is a poignant reminder of how crucial foot health is to overall well-being. Struggling with diabetes, he experienced severe foot health issues that made daily activities painful and challenging. Realising the impact of ill-fitting shoes on his condition, he decided to get involved with the “Joyful Strides for Wider Feet” campaign.
“Finding the right fit was a game-changer for me,” says Matt. “DB Wider Fit Shoes has provided me with the comfort and support I needed, allowing me to manage my diabetes better and lead a more active, fulfilling life.”
The “Joyful Strides” campaign is championed by businesswoman and star of Dragons’ Den, Sara Davies MBE, bringing her passion for foot health to the forefront of this campaign. Her personal insights into the significance of comfortable and well-fitted shoes underscore the campaign’s mission.
DB Shoes’ campaign goes beyond advocacy. It features heartfelt testimonials from satisfied customers, like Matt Barnes, who have experienced life-changing benefits from DB Wider Fit Shoes. The campaign provides a comprehensive fitting guide available online, helping individuals select the perfect shoes for their unique needs.
Charles Denton, Managing Director of DB Shoes, emphasises the campaign’s broader mission: “For too long, the footwear industry has neglected the needs of individuals with wider feet. With ‘Joyful Strides for Wider Feet’, we are starting a movement that celebrates diversity, promotes foot health, and empowers individuals to embrace their unique selves.”
