MICAM is back, characterised by a focus on footwear and the latest trends, but also on the values of sustainability, innovation in retail, and Italian manufacture.
MICAM Milano, currently taking place at Fiera Milano (Rho), welcomes buyers from 150 countries. With 923 brands, the event includes a range of exciting new products from new entries such as BRUNO MAGLI, PLEIN SPORT and KATY PERRY COLLECTIONS, and unique opportunities to learn about the latest footwear trends.
Chair of MICAM and Assocalzaturifici, Giovanna Ceolini, said: “The February event is not only a sort of annual check-up for the footwear sector, but an unmissable opportunity to preview the trends in a sector worth over €14 billion, with more than 72,000 employees, representing the backbone of Italy’s manufacturing industry.
“Italian-made footwear has always been central to our event, and I am delighted that Adolfo Urso, Minister of Enterprise and Made in Italy, inaugurated MICAM and the other concurrent trade fairs when we opened on Sunday.”
ADOLFO URSO – Minister for Business and Made in Italy – visiting MICAM 97
MICAM X
The MICAM X area, MICAM Milano’s innovation hub curated by SPIN360, was back again this year. The space focused on four key theme areas: art, fashion, heritage and future; trends and materials; sustainability; and the future of retail, explored by gurus and experts in the field.
Another feature returning at this edition are the trend forecasts for SS25 compiled by WGSN, which are presented in the course of numerous events at MICAM X. Once again, the focus will be on Livetrend’s Trend Guide for Buyers for the AW24-25 season.
February’s special selection entitled “Holidays” will be dedicated to the world of the Winter holiday season: a key time for sales which is increasingly visible in the market.
The last day will focus on education and the younger generation, with the aim of establishing an ever-stronger bond between the world of education and professions in the footwear industry, from creative designers to specialists in the manufacture of shoes of various types.
The shop of the future is here
Future of Retail, a space focusing on innovative ideas that will shape the future of retail, is hosting a number of companies proposing advanced solutions of interest to the footwear sector, with a focus on 3D technology.
Elmec 3D is a reseller of turnkey solutions for industrial 3D printing: from printers and design software to design, redesign and training. It is also a 3D printing service provider, taking care of all aspects of projects ranging from rapid prototyping to small and medium-sized productions.
Profoto is introducing a technology providing all-in-one solutions for creating photographic and video content for e-commerce, ensuring a seamless and efficient workflow.
In the wake of last year’s success, Safesize and FIBBL are back. SafeSize offers an omnichannel 3D foot scanning, helping customers find the perfect shoe in physical and online shops. Meanwhile, FIBBL is a distribution platform for self-made 3D shoe models and it helps brands and retailers transform their e-commerce site into 3D and augmented reality (AR) solutions.
Fledgling companies to relaunch the footwear industry
The Italian Start-up area provides a stage for young Italian companies that have developed a series of unique, original projects characterised by sustainability and utility. In collaboration with StyleIt and with the support of ITA and MAECI, the start-ups presented will be: Spatial Port, OuttaWRLD, WOOWE and WAHU.
Spotlight on young talent
The Emerging Designers is once again hosting 12 creatives from all over the world, selected by a jury of fashion industry experts for the current season. Recycled or recyclable materials and attention to the production chain are just some of the features of the shoes that will be on show.
Belledonne Paris (France) with the Sporty chic collection, Bonamaso’ (Spain) with the Save the planet collection, Caplait (Pakistan) with the Folkart collection, Daniela Uribe (Colombia) with the Heartbreak collection, Judy Mazzotti (Italy) with the Squid game collection, Minacapilli (Switzerland) with the Sex and the City collection, Mosca Shoes (Argentina) with the Cowgirl collection, Pierini Calzature (Italy) with the Elite collection, Room (Brazil) with the Bauhaus collection, Socque (France) with the Come together collection, Tachino Chie (Japan) with the Savile Row collection, Ubac (France) with the Jump collection.
